Chari & Co. Brooklyn Tee

Okay, you may be wondering; what’s the deal with Chari & Co.? Well I was wondering the same thing. Based in Manhattans Lower East Side aka L.E.S., Chari & Co. is a company that designs and sells Accessories for bicyclists. They also have themselves a nifty little clothing line that has certainly caught my eye.

With so many up and coming Tee-Shirt and apparel designers seemingly coming out of the wood works, this company strikes me as one that we will see around for some time!!! The designs are very natural, very clean and most of all very simple. Appealing to the every day bicycler / urban rider. From back packs to ski hats, hooks, bars and bike seats. Chari & Co. seems to have a lot for the bicycle culture that is so very present, yet some times unaccounted for. Check out the thought process behind their new ‘Brooklyn’ Tee below.

Chari & Co. is one of NYC’s most beloved bike store/brands, but based in the Lower East Side you might be wondering what the deal is with the "Brooklyn" tee they’ve recently dropped. The answer is simple: the bike industry is kept afloat by the dollars of hipsters. Hipsters love and mostly reside in Brooklyn. Chari & Co. chose their location based on it’s proximity to the Williamsburg bridge, which carries hundreds of hipster cyclists from Brooklyn into Manhattan everyday.

I personally will be hunting this store down for some things. Due check them out as well.

[SRC]:COMPLEX, LIFESTYLES DEFINED