Published on April 6th, 2012 | by Ramon Trotman

Effortless Cool by AKOO Clothing 2012 Spring/Summer LookBook

Rotimi and Akoo can be described as a natural fit. The very essence of A King Of Oneself is at the forefront of Rotimi’s career drive, it was only right the two found each other. As the new face of Akoo, Rotimi’s first order of business in the 2012 spring/summer lookbook titled “Effortless Cool.”

The Effortless Cool lookbook was heavily inspired by Rotimi and his everyday activities. It is put together in such a way as to tell a story we could all relate too. Starting from the morning work out, the boo loving before you hit the streets, the pit stop at the barber shop to the social after dark life, the lookbook covers it all! Enjoy the images!

AKOO Clothing is a contemporary collection designed for men of exceptional style, character and creativity. The mission of the AKOO Movement is to encourage self mastery within oneself. Supporters of the brand and movement include Larry King, B.o.B, Curtis Granderson, Tristan Wilds, and Meek Mill. AKOO has been featured in national print publications including GQ, who named AKOO’s founder T.I., one of the “10 Most Stylish Men in America.”