Published on September 17th, 2012 | by Paterson Prosper

Google Acquires Snapseed A Photo App (Set to Rival Facebook and Instagram)

This is why Google fails on social networking! Instead of having the biggest, most obvious features, they keep acquiring little cutting edge start ups like this. I really don’t get it… was this app (or Instagram) really something Google/Facebook couldn’t come up with in house? Half the editing capabilities can probably be easily handled by Picasa.

Google has agreed to acquire Nik Software, the German developer of photography appSnapseed, for an undisclosed amount. Sources close to the deal tell The Verge that while Nik Software produces all sorts of apps for photographers like Color Efex Pro and Dfinefor Mac and Windows, iOS app Snapseed was the golden egg in the acquisition. The$4.99 app won Apple’s coveted iPad App Of The Year award in 2011 for its inventive multitouch photo editing interface, and gaines over nine million users during its first year on sale. Nik Software also sells Snapseed for Mac and Windows, and the company is apparently working on an Android app as well.
SNAPSEED INTEGRATION WOULD INSTANTLY PUT GOOGLE+ ON PAR WITH FACEBOOK AND INSTAGRAM’S EDITING CAPABILITIES

via The Verge