Published on August 2nd, 2011 | by Ramon Trotman1
is this the new BMW 4 Series Convertible?
uh oh! Bimmer is on the move again!
Similar to the 6 Series offerings, the 4 Series models will fit between the 3 and 5 Series. By offering a higher positioned convertible, BMW will compete on the market with Audi and Mercedes and their latest offerings.
The new 4 Series will also allow BMW to price the vehicle slightly higher, at a premium price. The overall dynamic design would appeal to a younger demographic as well and will be a viable alternative to the high-end 6 Series Convertible.