Published on April 27th, 2012 | by Paterson Prosper0
Kindle Fire grabs over 50% of android tablet market
The massive amount of different Android hardware used to mean that no single device had the power to grab a significant market share of the Android tablet market. That all changed as soon as Amazon’s Kindle Fire hit the scene.
According to latest figures from market research firm comScore, in a little over four months following its release, the Amazon’s Kindle Fire has come from nowhere to grab a whopping 54.4 percent of the U.S. Android tablet market. Way behind the Kindle Fire is the Samsung Galaxy Tab with 15.4 percent, and way behind that is the Motorola Xoom with 7 percent market share.
Over the December 2011 to February 2012 period, no other tablet gained market share, which means that the Kindle Fire is cannibalizing sales from all the other players. In fact, in two months Amazon has almost doubled its market share and driven all the completion bar one player — Samsung — into single-digit market share. Even the market share of the Samsung Galaxy Tab has fallen precipitously over December 2011 to February 2012 period, and it itself rapidly heading to single-digit territory.
The success of the Kindle Fire is great news for Amazon, but it is terrible news for the other players, and also bad news for Android. The $199 price point is obviously attractive to potential tablet buyers, and the highly-customized Android operating systems (which really doesn’t look or feel like any other Android tablet on the market) is changing what tablet owners are expecting from an Android tablet. People are choosing Amazon’s vision of what Android should be over Google‘s vision.
It’s now clear that the tablet market is a two-horse race, split between two very different devices. Amazon’s Kindle Fire and Apple‘s iPad. For all the other players, the market share, along with profits, are evaporating at a staggering pace.