Published on April 25th, 2012 | by Ramon Trotman0
Rapanui Summer ’12
Eco fashion brand Rapanui has launched a new collection for summer that includes tops made from an eco fabric derived from Eucalyptus and t-shirts that are manufactured using wind turbines.
The award winning brand reveals a collection made up of exciting eco-textiles, such as organic cotton and brand new women’s tops made from Eucalyptus Tencel – which according to the manufacturer, Lenzing, is “the most eco-friendly man-made fibre in the world.”
The collection features new styles, sweats, cardigans, shoes and some stunning new prints.
Rapanui has a history of sustainable products – last year their products included printed tees and sweats made from similar sustainable textiles manufactured in an ethical, wind powered factory. The result was a hefty 80% drop in Co2 emissions at product level, and with their eye for a slightly quirky product design, a lot of attention from fashionistas at large.
This year the core idea, mixing sustainability and fashion, is still evident. They have built on the supply chain traceability maps, which won them a series of Awards last season. Their online store, product design and nifty little features like the trace maps are even easier to use – it really is, as they say, traceability from Seed to Shop.
The Eco-Labelling initiative has developed too, with UK MEPs joining their campaign to consider an A-G style ratings label for high street clothing. It’s fair to say that whilst you have time on your hands on the net, in the high-street there’s not much time for tracing the origins of every product. This Ecolabelling idea looks like a simple and easy way to sum up all of the questions we should be asking, and give it to us in simple terms.
Will this idea make it easier for us to shop quickly with a conscience? Quite possibly. If not though, it seems Rapanui has no shortage of ideas and with a brand new collection of ethical tees and tops to just in time for summer, there’s no shortage options to choose from if you’re interested in soft, on trend fashion with a little extra substance.