Published on August 2nd, 2011 | by Ramon Trotman0
Study says 67% of BlackBerry owners planning to switch to iPhone
This is an interesting find, but not surprising. I’ve been seeing this among lots of people for a while now.
Piper Jaffray recently wrapped up some research on smartphone adoption, revealing that 67% of BlackBerry owners were going to switch to an iPhone next, with only 26% sticking with RIM. By contrast, 94% of iPhone owners were going to get an Apple handset again, while 42% of Android owners would be continuing with the OS for their next phone. None of that is too surprising considering other data pointing to the popularity of the looming iPhone 5. Now, keep in mind that the sample size for this study was relatively small (216), and concentrated on smartphone owners in Minneapolis, so it hardly proves a global trend. Still, the sentiment is hard to ignore in the U.S., especially when previous studies on smartphone OS loyalty have turned up similar results. Needless to say, BlackBerry has some stiff competition in keeping their users with tempting Android and iOS alternatives available.
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