Published on August 16th, 2012 | by Ramon Trotman0
The Мишка Fall 2012 Lookbook & Collection
Something wicked this way comes. Something engineered for pure destruction, borne on the backs of leather clad skeletons and horrifying monsters, attacking spaceships and giant floating eyeballs, serpentine bear beasts and house parties from the depths of hell. The Мишка Fall ’12 Collection is here, and we’ve got the Lookbook to prove it. As has been the style of recent years, we set out to a city and rounded up all our favorite artists and friends who live there for the shoot. This year, the lucky winner was the lovely Chicago, Illinois.
The Lookbook was photographed by Todd Diederich (of Be Odd, Die Rich) and produced by our ownMichael Cohn. Hanging out everywhere from the streets to the outskirts of town, we’ve got artists like ShowYouSuck (hanging with Auggie the 9th and Manny Muscles), duo My Gold Mask, Sich Mang, LOL Boys, Hollywood Holt and Jason Hoodrich of the Treated Crew, and rising rapper Tree G. There’s Tumblr Queen (and Bloglin interviewee) Molly Soda looking pretty in pink (hair) in a field with party compatriot ClaireyPear.
For more internet awesome look no further than OG seapunks Zombelle & Ultrademon, visions in aquamarine. To keep things nice and CULT-y, we were sure to include Teen Witch as well. Finally, there’s a bevy of Мишка Records releasing artists, with appearances from The Hood Internet,BBU!, Supreme Cuts (look out for their Chrome Lips mixtape very soon!), and The-Drum.
All of these artists and friends are dressed to the nines with Мишка Fall ’12, which is chock full of everything you could need for the season, from jackets heavy and light, numerous button ups in flannel and otherwise, hats of the snapback, fitted, and pom variety, a hodgepodge of accessories, and of course – as always – all the graphic tees your heart desires. And, most importantly, in conjunction with the release of the lookbook is the release of its contents: that’s right, the first delivery of Мишка Fall ’12 is available right now, online and in our stores!